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Why do you watch K-ON ?

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Ok, here goes:

K-ON is described by many as seinen, targeted at men between the ages of 18 and 30. Yet from my personal observation, the fanbase belies this classification. My adolescent younger brother and cousins adore K-ON's believable depiction of teenage camaraderie. My college buddy watches it avidly for the cute characters and tasteful moe-ness. On Youtube, I see fangirls of a wide range of ages enthusiastically singing their own covers of memorable songs like "My love is a stapler." And I personally watch it for the sense of nostalgia and as a relaxing escape from the business of life.

Clearly, the target is much broader than the typical Seinen, and people of many different walks of life enjoy K-ON for their own reasons. This thread is to survey the demographic landscape of fans and get a glimpse of which kinds of people watch K-ON for which reasons. So post some information about yourself--age, gender, occupation, nationality--and then share why YOU watch or read K-ON.

I'm a Chinese-American male recent college graduate, currently working as a research associate in a bio lab. For me, K-ON is a kind of therapy--after a long day's of frustrating experiments, I can plop down on my chair and be carried away by the light adventures of Yui and her friends. I don't need anime with tons of in-your-face action or fanservice; what I love is heartfelt realism and relatable situations. It reminds me nostalgically of the days I spent in Japan during my study abroad. I loved the episode where they went to a rental studio, which looked exactly like the one I went to in Shibuya, complete with the mirror. Plus, I totally dig the feel-good upbeat music.

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