By Humberto Saabedra
During a Twitter conversation last night, the subject of Funimation’s release of Panty & Stocking with Garterbelt came up after preliminary listings for the show may have confirmed that the release would exclude a Blu-Ray version and only be released on DVD, despite the company confirming that the show would indeed be released on Blu-Ray the weekend before during its convention appearances at Anime Boston and Sakura-Con respectively. The discussion then circled around to Kadokawa’s apparent new rules on international Blu-Ray releases.
Back in February, Funimation Entertainment had finally confirmed that the second season of Sora no Otoshimono in Forte would be released on DVD/Blu-Ray as a combo pack in March after months of delays, only to be forced to announce to retailers that the release would not be released as a Blu-Ray/DVD combo as originally solicited, but would only be released on DVD, with no real explanation on why the Blu-Ray version was excluded only after being solicited to retailers 2 weeks before.
The sudden exclusion of the Blu-Ray version after being announced as such for months came as a surprise to fans of the show and led many to cancel pre-orders due to the lack of a Blu-Ray version. While many were quick to point the finger at Funimation for screwing up the solicitations, the real blame should be placed at the feet of the master licensor of the show in Kadokawa Pictures, which controls international licensing for many of Funimation’s most popular shows.
Recently, in statements made by Manga Entertainment UK via Twitter, it was revealed that Kadokawa had issued new mandates on home video releases to its international licensing partners that allude to the requirement that no Blu-Ray releases by international licensors would be allowed this calendar year and to adjust release formats accordingly.
Specific reasons were not given as to why the rule was put into place by the company, but recent activity by Funimation involving home video announcements may have confirmed the veracity of the statements, as The Future Diary was only confirmed for a DVD release later this year while no mention was made of a Blu-Ray version. Kadokawa Pictures controls international licensing rights for the show as Kadokawa Shoten also publishes the manga.
While Funimation also announced Panty and Stocking with Garterbelt as a Blu-Ray/DVD combo release during Anime Boston, the earliest listings for the show are beginning to confirm that Kadokawa is indeed forcing international licensors to drop Blu-Ray releases from release plans and announcements.
Why Kadokawa is doing this now, when some of the most popular shows controlled by the conglomerate will see release on home video this year is unknown, but if I were to make an educated guess, the idea of reverse importation may be too great for the conglomerate to ignore and it appears perfectly willing to lose money on international licenses in order to protect its shrinking home market.
Unfortunately for Kadokawa Pictures, the home video market for anime in the US is moving swiftly away from DVD and rushing towards Blu-Ray as the preferred release method for newer shows, with many making purchasing decisions based on whether the series will have a Blu-Ray version available. For Kadokawa to make such mandates to its international licensor partners is not only short-sighted, but it only hurts those that want to support their favorite shows and the companies that work to license them.
If I had the ear of the executives at Kadokawa Pictures, I would strongly suggest they reconsider their stance on international Blu-Ray releases outside Japan, otherwise they face the wrath of a fanbase that is perfectly willing to spend their money elsewhere, or worse, not give them any more money at all and even resort to piracy, which only hurts everyone in the end. I really would like to be proven wrong and see Panty & Stocking get a Blu-Ray release when it gets released later this Summer, but based on the previous release in Sora no Otoshimono Forte, that looks less and less likely and places other Kadokawa Pictures controlled titles in doubt for their own Blu-Ray releases.
Ref: link
EDIT: Another article: Still looking for more.
THE BLU-RAY BLUES
Thursday 05th April 2012
Andrew Osmond quizzes Manga UK’s Jerome Mazandarani about the perils of formats
The Blu-ray debut of Naruto Shippuden 2: Bonds – released both as a standalone title and in a pack with the first Shippuden movie - confirms that Manga is still committed to Blu-ray in the UK, despite the frustrations and cancellations of recent months. Indeed, a slew of Blu-ray titles are scheduled for this year, ranging from Mardock Scramble to Roujin Z.
Manga UK’s Jerome Mazandarani points out that many UK anime fans have moved from DVD to Blu-ray, obliging Manga to follow. He adds, though, that “Maybe 80 or 90% of our sales are still on DVD, so it’s very important.” The release of anime Blu-rays is a tricky proposition, balancing the demands of multiple parties. Jerome points out that the Japanese licensors and producers of an anime have their own agenda, which Manga must meet if it wants the title at all.
“They’ve got specific ideas about how they want the release packaged: when it’s released, how much we can sell it for,” Jerome says. “The licensors for anime have a hell of a lot of control over these shows, unheard of in the normal video licensing business. They could say, for example, that you can only sell it at this price; that you can’t release it until six months after it’s out in Japan; that you can’t do x, y or z...”
“International licensing for anime, for most Japanese companies, is probably less than 10% of their overall business,” Jerome points out. “So why would you give your prized anime licenses to a foreign distributor and let them do whatever they want with it unchecked? Let them put it on Youtube or itunes or Netflix? Let them sell it at stupidly low prices, so that Japanese customers can import it? All the decisions the Japanese licensors make are based on protecting their distributors in Japan, and Japan sustains a model where a K-ON! three or four-episode DVD can sell at £30, and the Blu-ray at over £40, and sell a quarter of a million copies.”
Recently, Manga had to cancel the Blu-rays of both K-ON! and the film The Disappearance of Haruhi Suzumiya. “We wanted to get most of K-ON! out last year,” said Jerome. “But we weren’t allowed to release a complete season box-set if we wanted access to the English dub, which Bandai produced for America. We either had to release it the way Bandai was doing, or wait until after they’d finished the campaign in the U.S. I decided to follow them, so the series want out on single-disc volumes. But the DVD sales were so low it no longer made sense to invest in a Blu-ray release that was unlikely to break even.”
The single-disc decision had been taken for the fans. “Fans hate waiting a year or two years after something’s been simulcast or on Japanese TV to get their hands on it. So in the interests of trying to sell more by narrowing the window, we made a strategic error releasing K-ON! that way [on individual discs]. I think we would have been better off just not releasing it last year. Rather we could have waited until now and released the complete first season on both DVD and Blu-ray.”
The problem with Disappearance was different. On the film, Manga was sharing authoring costs with the Australian distributor, Madman. “We wouldn’t have even released a lot of anime if it wasn’t for Madman, including Spice and Wolf (due on DVD in June) and a lot of the ‘moe’ titles that we’ve released over the last two years. Before, we wouldn’t have bothered with them, because we don’t sell a lot of them. Sharing costs with Madman halves our production/inception costs and makes a lot more releases viable. We commonly see if Madman or Siren have released a title in Australia, because then we know there’s a PAL DVD version in most cases.”
In the case of The Disappearance of Haruhi Suzumiya, Madman and Manga made a deal with Bandai to access the US Blu-ray replication master. “We got the Blu-ray from Bandai, which had been tested and QC’d (assessed on quality control) on American PS3s. When Madman QC’d it, that was fine, because most of the PS3s in Australia are American ones. But it didn’t work on a European PlayStation! We’d already invested a sizeable sum of money on the authoring for the Blu-ray and we were suddenly put in a position where we had to re-author it again from scratch at three times our initial cost. It was a terrible situation to be in and a painful decision had to be made. Authoring Blu-ray is time consuming, costly and very, very complicated.”
Another high-profile disappointment was the cancellation of Fullmetal Alchemist: Brotherhood on Blu-ray after the first two sets (out of five). “It was really disappointing; we saw a 50% drop in Blu-ray sales from Volumes 1 to 2,” Jerome says. Manga was tied to fixed costs and to a Minimum Order Quantity (which meant it was obliged to make a hefty number of copies of each volume), so the series became unviable.
“We could have gotten the rest of Brotherhood out in a Blu-ray box-set,” Jerome says, “but that would have brought up new problems. What about those consumers who bought part 1 and 2 individually? Do we set up some kind of discount scheme? How would we implement that? It would have been a logistical nightmare!” The price would also have been prohibitive for many fans. “To be honest, we would have had to sell the box-sets at a very high price point. Possibly as much as £150 to £200, without offering much in terms of special packaging.”
These days, Manga focuses on Blu-rays for feature films and for shorter series of around 13 episodes, such as High School of the Dead and the forthcoming Angel Beats. However, Jerome doesn’t rule out longer shows on Blu-ray– “If FMA: Brotherhood had been only 26 episodes long, it would have been totally viable on Blu-ray.” In principle, if the costs of Blu-ray came down, then Manga could also complete a series such as Xam’d: Lost Memories.
Following the Naruto Shippuden films, April 16 will see the first film in the SF thriller trilogy, Mardock Scramble, which Jerome rates as, “One of the best new anime films that I’ve seen in ages; it’s beautiful.” The first three Bleach feature films – Fade to Black and its predecessors, Memories of Nobody and The Diamond Dust Rebellion – will debut on Blu-ray in May, as will the Ghost in the Shell film Solid State Society.
Old and new films will follow. Pensioners and big robots figure in the wonderful SF comedy movie Roujin Z (written by Katsuhiro Otomo), released in June, which is also when we’ll see the afterlife series Angel Beats. Then it’s kids in space in another feature film, Welcome to the Space Show in July. Manga is also planning the Blu-ray debuts of both big-screen Fullmetal Alchemists – the new film, Sacred Star of Milos, as well as 2005’s Conqueror of Shamballa. Just the thing to chase Blu-ray blues away…
Ref: Link
During a Twitter conversation last night, the subject of Funimation’s release of Panty & Stocking with Garterbelt came up after preliminary listings for the show may have confirmed that the release would exclude a Blu-Ray version and only be released on DVD, despite the company confirming that the show would indeed be released on Blu-Ray the weekend before during its convention appearances at Anime Boston and Sakura-Con respectively. The discussion then circled around to Kadokawa’s apparent new rules on international Blu-Ray releases.
Back in February, Funimation Entertainment had finally confirmed that the second season of Sora no Otoshimono in Forte would be released on DVD/Blu-Ray as a combo pack in March after months of delays, only to be forced to announce to retailers that the release would not be released as a Blu-Ray/DVD combo as originally solicited, but would only be released on DVD, with no real explanation on why the Blu-Ray version was excluded only after being solicited to retailers 2 weeks before.
The sudden exclusion of the Blu-Ray version after being announced as such for months came as a surprise to fans of the show and led many to cancel pre-orders due to the lack of a Blu-Ray version. While many were quick to point the finger at Funimation for screwing up the solicitations, the real blame should be placed at the feet of the master licensor of the show in Kadokawa Pictures, which controls international licensing for many of Funimation’s most popular shows.
Recently, in statements made by Manga Entertainment UK via Twitter, it was revealed that Kadokawa had issued new mandates on home video releases to its international licensing partners that allude to the requirement that no Blu-Ray releases by international licensors would be allowed this calendar year and to adjust release formats accordingly.
Specific reasons were not given as to why the rule was put into place by the company, but recent activity by Funimation involving home video announcements may have confirmed the veracity of the statements, as The Future Diary was only confirmed for a DVD release later this year while no mention was made of a Blu-Ray version. Kadokawa Pictures controls international licensing rights for the show as Kadokawa Shoten also publishes the manga.
While Funimation also announced Panty and Stocking with Garterbelt as a Blu-Ray/DVD combo release during Anime Boston, the earliest listings for the show are beginning to confirm that Kadokawa is indeed forcing international licensors to drop Blu-Ray releases from release plans and announcements.
Why Kadokawa is doing this now, when some of the most popular shows controlled by the conglomerate will see release on home video this year is unknown, but if I were to make an educated guess, the idea of reverse importation may be too great for the conglomerate to ignore and it appears perfectly willing to lose money on international licenses in order to protect its shrinking home market.
Unfortunately for Kadokawa Pictures, the home video market for anime in the US is moving swiftly away from DVD and rushing towards Blu-Ray as the preferred release method for newer shows, with many making purchasing decisions based on whether the series will have a Blu-Ray version available. For Kadokawa to make such mandates to its international licensor partners is not only short-sighted, but it only hurts those that want to support their favorite shows and the companies that work to license them.
If I had the ear of the executives at Kadokawa Pictures, I would strongly suggest they reconsider their stance on international Blu-Ray releases outside Japan, otherwise they face the wrath of a fanbase that is perfectly willing to spend their money elsewhere, or worse, not give them any more money at all and even resort to piracy, which only hurts everyone in the end. I really would like to be proven wrong and see Panty & Stocking get a Blu-Ray release when it gets released later this Summer, but based on the previous release in Sora no Otoshimono Forte, that looks less and less likely and places other Kadokawa Pictures controlled titles in doubt for their own Blu-Ray releases.
Ref: link
EDIT: Another article: Still looking for more.
THE BLU-RAY BLUES
Thursday 05th April 2012
Andrew Osmond quizzes Manga UK’s Jerome Mazandarani about the perils of formats
The Blu-ray debut of Naruto Shippuden 2: Bonds – released both as a standalone title and in a pack with the first Shippuden movie - confirms that Manga is still committed to Blu-ray in the UK, despite the frustrations and cancellations of recent months. Indeed, a slew of Blu-ray titles are scheduled for this year, ranging from Mardock Scramble to Roujin Z.
Manga UK’s Jerome Mazandarani points out that many UK anime fans have moved from DVD to Blu-ray, obliging Manga to follow. He adds, though, that “Maybe 80 or 90% of our sales are still on DVD, so it’s very important.” The release of anime Blu-rays is a tricky proposition, balancing the demands of multiple parties. Jerome points out that the Japanese licensors and producers of an anime have their own agenda, which Manga must meet if it wants the title at all.
“They’ve got specific ideas about how they want the release packaged: when it’s released, how much we can sell it for,” Jerome says. “The licensors for anime have a hell of a lot of control over these shows, unheard of in the normal video licensing business. They could say, for example, that you can only sell it at this price; that you can’t release it until six months after it’s out in Japan; that you can’t do x, y or z...”
“International licensing for anime, for most Japanese companies, is probably less than 10% of their overall business,” Jerome points out. “So why would you give your prized anime licenses to a foreign distributor and let them do whatever they want with it unchecked? Let them put it on Youtube or itunes or Netflix? Let them sell it at stupidly low prices, so that Japanese customers can import it? All the decisions the Japanese licensors make are based on protecting their distributors in Japan, and Japan sustains a model where a K-ON! three or four-episode DVD can sell at £30, and the Blu-ray at over £40, and sell a quarter of a million copies.”
Recently, Manga had to cancel the Blu-rays of both K-ON! and the film The Disappearance of Haruhi Suzumiya. “We wanted to get most of K-ON! out last year,” said Jerome. “But we weren’t allowed to release a complete season box-set if we wanted access to the English dub, which Bandai produced for America. We either had to release it the way Bandai was doing, or wait until after they’d finished the campaign in the U.S. I decided to follow them, so the series want out on single-disc volumes. But the DVD sales were so low it no longer made sense to invest in a Blu-ray release that was unlikely to break even.”
The single-disc decision had been taken for the fans. “Fans hate waiting a year or two years after something’s been simulcast or on Japanese TV to get their hands on it. So in the interests of trying to sell more by narrowing the window, we made a strategic error releasing K-ON! that way [on individual discs]. I think we would have been better off just not releasing it last year. Rather we could have waited until now and released the complete first season on both DVD and Blu-ray.”
The problem with Disappearance was different. On the film, Manga was sharing authoring costs with the Australian distributor, Madman. “We wouldn’t have even released a lot of anime if it wasn’t for Madman, including Spice and Wolf (due on DVD in June) and a lot of the ‘moe’ titles that we’ve released over the last two years. Before, we wouldn’t have bothered with them, because we don’t sell a lot of them. Sharing costs with Madman halves our production/inception costs and makes a lot more releases viable. We commonly see if Madman or Siren have released a title in Australia, because then we know there’s a PAL DVD version in most cases.”
In the case of The Disappearance of Haruhi Suzumiya, Madman and Manga made a deal with Bandai to access the US Blu-ray replication master. “We got the Blu-ray from Bandai, which had been tested and QC’d (assessed on quality control) on American PS3s. When Madman QC’d it, that was fine, because most of the PS3s in Australia are American ones. But it didn’t work on a European PlayStation! We’d already invested a sizeable sum of money on the authoring for the Blu-ray and we were suddenly put in a position where we had to re-author it again from scratch at three times our initial cost. It was a terrible situation to be in and a painful decision had to be made. Authoring Blu-ray is time consuming, costly and very, very complicated.”
Another high-profile disappointment was the cancellation of Fullmetal Alchemist: Brotherhood on Blu-ray after the first two sets (out of five). “It was really disappointing; we saw a 50% drop in Blu-ray sales from Volumes 1 to 2,” Jerome says. Manga was tied to fixed costs and to a Minimum Order Quantity (which meant it was obliged to make a hefty number of copies of each volume), so the series became unviable.
“We could have gotten the rest of Brotherhood out in a Blu-ray box-set,” Jerome says, “but that would have brought up new problems. What about those consumers who bought part 1 and 2 individually? Do we set up some kind of discount scheme? How would we implement that? It would have been a logistical nightmare!” The price would also have been prohibitive for many fans. “To be honest, we would have had to sell the box-sets at a very high price point. Possibly as much as £150 to £200, without offering much in terms of special packaging.”
These days, Manga focuses on Blu-rays for feature films and for shorter series of around 13 episodes, such as High School of the Dead and the forthcoming Angel Beats. However, Jerome doesn’t rule out longer shows on Blu-ray– “If FMA: Brotherhood had been only 26 episodes long, it would have been totally viable on Blu-ray.” In principle, if the costs of Blu-ray came down, then Manga could also complete a series such as Xam’d: Lost Memories.
Following the Naruto Shippuden films, April 16 will see the first film in the SF thriller trilogy, Mardock Scramble, which Jerome rates as, “One of the best new anime films that I’ve seen in ages; it’s beautiful.” The first three Bleach feature films – Fade to Black and its predecessors, Memories of Nobody and The Diamond Dust Rebellion – will debut on Blu-ray in May, as will the Ghost in the Shell film Solid State Society.
Old and new films will follow. Pensioners and big robots figure in the wonderful SF comedy movie Roujin Z (written by Katsuhiro Otomo), released in June, which is also when we’ll see the afterlife series Angel Beats. Then it’s kids in space in another feature film, Welcome to the Space Show in July. Manga is also planning the Blu-ray debuts of both big-screen Fullmetal Alchemists – the new film, Sacred Star of Milos, as well as 2005’s Conqueror of Shamballa. Just the thing to chase Blu-ray blues away…
Ref: Link