Help - what anime series is this?

I saw in a store a white-ish covered DVD set, on I remember some pictures of females, and most importantly it said "from the creators of Serial Experiments Lain" on the back.

I suppose its POSSIBLE it was NieA_7, but when I do image searches the pics don't look anything like what I saw (not that I've even watched the NieA_7 series) - for the box I saw looked more serious & dramatic, and it certainly wasn't texhnolyze.

Any idea? It was at a Best Buy (USA), so it couldn't have been too obscure.

Thanks